I think FB’s problem is they don’t get that FB is FB and Twitter is Twitter. They might end up shooting their own foot if they don’t realize that soon.

Yes, I agree a lot of people tend to treat Twitter as a scaled back Facebook. I think that may be OK for some users because that is exactly what their community values, however, if a user’s goal is to maintain an exclusively professional network then I agree a different approach is required. For my own purposes, I’m much more open to personal Facebook-style tweets because I enjoy learning about people’s lives and I am pretty sure the people I want to connect with enjoy hearing about some of my personal idiosyncrasies on occasion. Again, it’s all about knowing what you and your community value. I know some people have a “professional” Twitter account and a “personal” account and that’s another easy solution.

As far as the research goes, I haven’t encountered any as of yet. It’s a good question. I will keep an out for any attempts to answer it and let you know if I find something. On a personal note, I’m finding Facebook much more useful now that people are posting their Tweets simultaneously on Facebook. Tweeters know how to make status up-dates matter!

In my experience, there was definitely a sunk cost associated with establishing my goals, strategy and network. I was willing to make this investment into the infrastructure of my marketing and networking system, and it’s paid off. I follow a lot of theatre professionals as well as other artists and have learned something new from most of them. In terms of efficiency, twitter kicks ass at dispersing a great deal of unrelated information. FB is FB; twitter is twitter. They are a ven diagram, but not the same.

A lot of my friends who use Twitter use it like Facebook “status update”, which I’m finding works if you use Twitter for personal use, but if you are trying to maintain a network of social media professionals, publishing tweets like, “I’m going to work” isn’t going to cut it, though that is very common for a FB status update.

Do you know of any research done between Facebook and Twitter? I wonder how much overlap there is and if that overlap is higher in certain age groups than others…just thinking out loud.

Adding you to my blog roll and looking forward to more good posts!

@jakeyoh suggests: “Ask Questions, it helps to connect people.”

I agree.

It wasn’t by accident that I mentioned the #jcrew hashtag. It could be a great tool for keeping up to date on fashion.