A fantastically warm and sunny Easter weekend in Ottawa!
Consequence 1: Ottawa feels uncharacteristically vibrant, as everyone races outside to enjoy the weather.
Consequence 2: My thoughts turn to sunglasses.
Here are the the Marc Jacob sunglasses I will be rocking this summer:
When I blew my wad at Trust Fund just before Christmas last, among other things, they gifted me these sunglasses.
I note, however, the kids all seem to be sporting this classic look from my youth:
Which, for me, begs a theory of retro! And this is my theory:
1) Humans prefer efficient creativity and, for the most part, they prefer the familiar. The perpetual return to the previously fashionable allows people to be novel and familiar at the same easy time. Hello two birds and one curiously familiar stone.
2) A person’s sense of cool tends to coalesce in adolescence. When people are old / wealthy enough to control fashion, either as consumers or as producers, they want to look like the older cool kids they remember from their youth. Accordingly, they poach from the past.
3) It’s safe. What worked once in fashion will likely work again and, if it doesn’t, one can be absolved of the whiff of bad taste with an appeal to historical authority. Don’t blame me, blame the chumps who thought this was cool before.
Do you have a theory of retro? Am I overlooking something? Is there something I should add? Retract?
P.s. Don’t worry. I wrote the draft of this post out in the sun and overlooking the river. I even took a picture but my crappy crap mobile seems incapable of easily transferring the data. The countdown to my first smartphone has begun. Officially.