I’m going to claim we broke even, even though we really posted a $130 loss.
We overspent on some printing costs for the sake of convenience. Had we been a little more disciplined, I’m sure that $130 deficit would have melted away. Also, we made a small profit in Ottawa. If we add up the totals from both shows, the deficit almost disappears.
Our first show (Sat. 17, 2:15PM) was our best. 80 people attended and we pulled in our largest gate ($363.50).
Our third show (Mon. 19, 3:45PM ) gave us our second largest audience. It was only our fourth largest gate. Over half the house (33) paid the discount rate ($6.50), almost 20% (18) got in for free, and only eleven people paid the full price.
Our fifth show (Wed 21, 5:30PM) gave us only our fourth largest audience but our second biggest gate ($340.50).
Our smallest gate was our second smallest house. It was our final show (Sat. 24, 10:45PM). We had high hopes for this final slot.
Our smallest house was our second smallest gate. It was also at 10:45PM but on a Tuesday (20th). Perhaps, Winnipeg Fringers don’t approve of the late starting slots.
It also makes me wonder who we were up against. Anyone with a schedule feel like checking?
Our second last show (Fri. 23, 530PM) was also a bit of a let down. Was this because people were chasing stars or was it because the rain on Thursday prevented us from flyering?
It occurs to me: it would be useful to compare our numbers to the Fringe’s total audience over these 8 days. Perhaps, we pulled a consistent percentage of the total audience.
Overall, 38% of our audience paid the full price, 32% paid the discounted price, and 30% got in for free.
At full price, had we sold every seat available, we would have made $18,400!
Using our percentages as benchmarks, had we “sold out” every night, we might have reasonably expected to make around $10,818.50. More reasonably, had we half-filled the house each night, we might have made around $5,409.
Instead, we generated $2107.50, which was enough to cover our expenses if one chooses to squint a little.
Any thoughts? They are warmly welcomed.