In order to improve my sales skills, in the spring and summer of 2010, I reviewed quite a few books on how to be a better salesperson.
Every book I looked at made a claim like this one: as a salesperson, you aren’t selling an apple, a smart phone, or a play. You’re selling a solution to a problem. To sell well, first, figure out a person’s problem by asking a lot of questions and by listening carefully. Then, convince her that your product is the solution to her problem. In many instances, you may even need to convince the person the problem exists, before you get a chance to sell the solution. The best salespersons identify genuine problems and offer genuine solutions.
With that as background, here then are two questions for you, if you have a few minutes to reply:
1. Which of the arts do you most often consume and what problem does it solve for you?
2. Who convinces you to buy your preferred art?
All thoughts greatly appreciated!