Browsing All posts tagged under »arts marketing«

The Freedom of Irrelevance And The Art of the Mix.

March 30, 2011


As artists it is natural for us to think that our arts marketing strategies should begin and end with our art. We are, after all, artists; we care about our art; and it is our art that motivates us to work. Shouldn’t our art — and the quality of it — also be the primary […]

Yet Another Experiment: I Vlog Googled By Ken Auletta

January 25, 2011


No text, just hard core, uncut, unedited video book reviewing! References: Buy Googled here, if you want to give me a wee commission. Ken’s recent remarks about Page becoming CEO. Notes to self: 1. Fun, but it’s time to think about editing (P.s. Editing may also save time because there will be less pressure to […]

What Problem Does Art Solve For You?

December 14, 2010


In order to improve my sales skills, in the spring and summer of 2010, I reviewed quite a few books on how to be a better salesperson. Every book I looked at made a claim like this one: as a salesperson, you aren’t selling an apple, a smart phone, or a play. You’re selling a […]

Stuffed Sharks, Art, And The Value of Valuers.

December 8, 2010


I recently finished Don Thompson’s The $12 Million Stuffed Shark: The Curious Economics of Contemporary Art and I will happily claim that if you work in arts marketing — any manner of arts — and you haven’t read this book, you are not doing your job. Moreover, I think any person who thinks seriously about […]

From Arts Marketing to Philosophical Anthropology And Back Again: The Market of Attention.

November 15, 2010


When I think about the present market conditions in the arts industry, there are four facts that seem to me to be of the utmost importance. I’ve been thinking about them a lot lately and I’d like to find out what you think of my thoughts about them. My thoughts, it turns out, are rather […]

The Most Important Question An Artist Must Ask: What’s Your Answer?

August 26, 2010


I think the most important question an artist must ask him or herself is this: For whom do I make my art? Do I make it for myself or do I make it for others? There’s another way to ask the same question. Do I want to make a living off my art? If you […]

Arts Marketing = Bottled Water Marketing

August 24, 2010


Beauty is abundant and everywhere. There are many ways to point to, recall, reflect, or express beauty. With so much beauty freely and readily available, how do we convince a person to exchange resources for some particular expression of beauty? Arts marketing is like bottling and selling water. We repackage something that is readily available […]


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