Browsing All posts tagged under »arts marketing«

The Freedom of Irrelevance And The Art of the Mix.

March 30, 2011

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As artists it is natural for us to think that our arts marketing strategies should begin and end with our art. We are, after all, artists; we care about our art; and it is our art that motivates us to work. Shouldn’t our art — and the quality of it — also be the primary […]

Yet Another Experiment: I Vlog Googled By Ken Auletta

January 25, 2011

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No text, just hard core, uncut, unedited video book reviewing! References: Buy Googled here, if you want to give me a wee commission. Ken’s recent remarks about Page becoming CEO. Notes to self: 1. Fun, but it’s time to think about editing (P.s. Editing may also save time because there will be less pressure to […]

What Problem Does Art Solve For You?

December 14, 2010

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In order to improve my sales skills, in the spring and summer of 2010, I reviewed quite a few books on how to be a better salesperson. Every book I looked at made a claim like this one: as a salesperson, you aren’t selling an apple, a smart phone, or a play. You’re selling a […]

Stuffed Sharks, Art, And The Value of Valuers.

December 8, 2010

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I recently finished Don Thompson’s The $12 Million Stuffed Shark: The Curious Economics of Contemporary Art and I will happily claim that if you work in arts marketing — any manner of arts — and you haven’t read this book, you are not doing your job. Moreover, I think any person who thinks seriously about […]

From Arts Marketing to Philosophical Anthropology And Back Again: The Market of Attention.

November 15, 2010

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When I think about the present market conditions in the arts industry, there are four facts that seem to me to be of the utmost importance. I’ve been thinking about them a lot lately and I’d like to find out what you think of my thoughts about them. My thoughts, it turns out, are rather […]

The Most Important Question An Artist Must Ask: What’s Your Answer?

August 26, 2010

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I think the most important question an artist must ask him or herself is this: For whom do I make my art? Do I make it for myself or do I make it for others? There’s another way to ask the same question. Do I want to make a living off my art? If you […]

Arts Marketing = Bottled Water Marketing

August 24, 2010

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Beauty is abundant and everywhere. There are many ways to point to, recall, reflect, or express beauty. With so much beauty freely and readily available, how do we convince a person to exchange resources for some particular expression of beauty? Arts marketing is like bottling and selling water. We repackage something that is readily available […]

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