Browsing All posts tagged under »the future of social media«

Social Media 201: Will You Be Ready For The Changes We Can’t Yet Conceive?

April 23, 2012

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The Big Picture When thinking about social media tools strategically, whether for yourself or for your organization, it’s important not to get too bogged down in the details of a specific tool. Instead, you must first understand what these tools, on the whole, uniquely allow you or your organization to do, why they are important, […]

Taking Stock of Social Media 2009 – 2012: Social Media Is Dead, Long Live Social Media.

April 16, 2012

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Recently, a friend wrote to ask me how I was feeling about social media these days. As it happens, I’ve been thinking about social media a lot recently, in part, because we are, I think, at a bit of a crossroads. My friend’s question presented the perfect opportunity to articulate my thoughts. Here’s a revised […]

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