Monetizing Social Media: What Won’t Work

Posted on May 1, 2014


PipesImagine if advertising had been used to monetize the telephone.

“Please listen to this short word from our sponsor before we complete your call.”

“We will reconnect your call after this short message from our sponsor.”

I doubt it would have worked.

My hunch is that the advertising approach to monetization won’t work for social media either. It won’t work for the same reason it wouldn’t work for the telephone. It fucks with the very reason we’re using the tool. If you fuck with that, we won’t use it.

I’m all for monetization. But, please don’t adopt an approach to monetization that ruins our reason for using social media.

Posted in: social media