Be Absurd. If It’s Good Enough for Life, It’s Good Enough For Living.

Posted on January 12, 2015

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TheAbsurdThat’s foolish. That’s irrational. That’s absurd.

You will hear it a lot, when you dare to deviate from the norm of your family, tribe or clan. If you are an entrepreneur or aspire to be an entrepreneur, you better get used to hearing it.

An entrepreneur is almost always a deviant.

The entrepreneurial impulse is driven by a desire to fill a need no one else is filling, to solve a problem no one else is solving, or to do either in a way no one else has thought of before.

Giving up on the well-trodden path of a salary and security to pursue an untested idea, to fill a hole no one else can see, will almost always elicit the bleating call of the naysayers.

In almost every case, ignoring the naysayers is the best way forward. Don’t feed the trolls, as they say.

Constructive criticism from friends, family and peers should be cherished and welcomed at every turn, but that’s not what naysayers are up to. No, they want to scare and discipline you back into the herd. Ignore them.

Sometimes, however, the urge to scratch that itch may be too hard to resist. When the urge strikes, try this approach. It’s my personal favorite right now.

You don’t need to be Camus to know life is absurd. It takes only a moment’s reflection on the size of the universe, the improbability of life, and the certainty of death to realize that human existence is absurd.

Yes, my decision and direction is foolish, irrational, and absurd, but so is life, and I’m not giving up on it. If the absurd is good enough for life, it’s good enough for living. So, shut the fuck up.

Are you launching a new enterprise, which is absurd in the eye of the naysayers? What, so far, is your favorite or best response to them?

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