Browsing All posts tagged under »the future of social media«

Social Media 201: Will You Be Ready For The Changes We Can’t Yet Conceive?

April 23, 2012


The Big Picture When thinking about social media tools strategically, whether for yourself or for your organization, it’s important not to get too bogged down in the details of a specific tool. Instead, you must first understand what these tools, on the whole, uniquely allow you or your organization to do, why they are important, […]

Taking Stock of Social Media 2009 – 2012: Social Media Is Dead, Long Live Social Media.

April 16, 2012


Recently, a friend wrote to ask me how I was feeling about social media these days. As it happens, I’ve been thinking about social media a lot recently, in part, because we are, I think, at a bit of a crossroads. My friend’s question presented the perfect opportunity to articulate my thoughts. Here’s a revised […]